Inspiring international and local speakers.

Sir Martin Sorrell

Executive Chairman, S4 Capital

Session: The next normal
Time: Monday 22 June – 5pm AEST

Sir Martin Sorrell is Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.

S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and one in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over one year, S4 Capital plc has over 2400 people in 30 countries, with a market capitalization of over $1.2 billion.

Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

The Marketing Academy, is a unique non-profit organisation dedicated to the development of leadership talent in the world of marketing, media & advertising. Sherilyn launched the Academy in the UK in 2010, Australia in 2014 and USA in 2018, bringing together some of the world’s best known & popular brands to provide world class learning for all levels of talent from emerging leaders to CMOs.

She is a lifetime trustee of The Marketing Academy Foundation, a stand alone charity providing marketing apprenticeships for young people from challenging backgrounds. She is also a Board Advisor to Grace Blue (CMO Practice) and WeAreFearless.

A highly popular and engaging keynote speaker she’s also in demand as a business coach and you’ll often find her delivering leadership development programmes. When she gets the chance, she writes about talent engagement & development and all things ‘leadership’ featuring in many articles in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, Marketing Magazine, Management Today and CMO.com.

To her constant surprise she’s frequently recognised for her work; she received the CIM Women in Marketing ‘Special Award for Contribution to Marketing’, was inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain and was identified as one of the UK’s Vision100 by Adobe and AdNews Top 50 list of most powerful influencers in Australia.
Despite a hectic working life and perhaps because of it, she’s happiest when at home in Berkshire, England with her husband and 3 daughters.

Sherilyn Shackell

Founder & Global CEO The Marketing Academy

Session: From CMOs to CEO
Time: Wednesday 24 June – 12pm AEST

David Droga

Founder & Creative Chairman, Droga5

 Session: In-conversation with David Droga
Time: Friday 26 June – 9am AEST

David Droga is the Founder and Creative Chairman of Droga5, a creative agency with offices in New York and London. Droga5 has been named Agency of the Year more than 25 times and was most recently named Adweek’s Agency of the Decade in December 2019 and AdAge’s Agency of the Decade in April 2020.

To date, David is the most awarded creative in the history of the Cannes Lions International Festival of Creativity, and in 2017, he became the youngest recipient of the Lion of St. Mark. David is also a laureate of the Asian Media and Marketing Hall of Fame as well as the New York Art Directors Club Hall of Fame and received the Clio Lifetime Achievement Award in 2019.

Beyond his family and daydreaming, David’s favorite topics are the arts, the environment, all sports and anything Australian. And somewhere between all of that, he sits on the boards of the New Museum and New York Public Radio.

Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.

Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.

Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).
Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.

Fernando Machado

Global Chief Marketing Officer, Burger King

Session: Applied Creativity
Time: Tuesday 23 June – 9am AEST

Pia Chaudhuri

Group Creative Director, BMF

Session: The brand is back!
Time: Wednesday 24 June – 10am AEST

Pia is an award-winning, multidisciplinary CD with 15 years’ experience of working in specialist creative, experiential, digital, PR and social agencies, including four years at One Green Bean where she was promoted to ECD. Pia has worked on everything from a mechanical musical instrument (played in real time by the weather) for James Boag, to Australia’s first UGC documentary directed by acclaimed film director Gillian Armstrong for CommBank, and even created an unofficial floaty race at the Commonwealth Games for Optus. Pia is very passionate about using creativity for good. She was the first ever creative, and one of 30 rising industry leaders, selected to receive a scholarship for the prestigious Marketing Academy Australia in 2017. And despite being an Art Director by trade, has written a novel and most recently, an award-winning screenplay.

Carmela has been a Creative Director and ECD in agencies like Ogilvy, DDB, JWT, Isobar and Clemenger BBDO, across Sao Paulo, New York, Lisbon, Sydney and Melbourne. In June last year Carmela joined Facebook Creative Shop in Melbourne.

Carmela has won more than 100 international awards and her career highlights include wining ‘Creative Women in Media’ and ‘Campaign Asia Women Leading Change’.

Carmela Soares

Creative Strategist, Facebook

 Session: The brand is back!
Time: Wednesday 24 June – 10am AEST

Tara Ford

Chief Creative Officer, DDB Sydney and Board Member, Communications Council Australia

 Session: The brand is back!
Time: Wednesday 24 June – 10am AEST

Tara Ford is the Chief Creative Officer of DDB Sydney and Board Member of the Communications Council Australia.

She has worked at some of the most creative agencies around the world, using her experience to develop culturally impactful creative platforms for iconic brands such as PlayStation, Nike, McDonalds, Virgin, Absolut and VW.

Her work has been consistently recognised throughout her career, at every major international award show, across clients and disciplines. This includes her GAYTM campaign for ANZ Bank which won a Cannes Grand Prix (amongst others) and was also named the ‘Best Direct campaign in the World for 2014’ by the Big Won and #1 ‘Best of Print/Outdoor/Design for 2014’ by Creativity-online.com

Ford has judged and chaired at every major global award show. She is an active industry speaker and mentor to young creative talent.

In between this, Tara her raises her four boys.

With 30,000+ entries every year across the 27 Lion Awards, Cannes Lions champions the value of creativity in branded communications: from product and service development to the creative strategy, execution and impact.

Nic leads the teams who provide awards services to the thousands of companies around the world who enter their creative work.

He has worked in the Awards team for nine years in shaping the entry experience, managing jury rooms and assisting companies navigate their way from entry form to the stage.

With exposure to an estimated 45k entries he has received an informal education in commercial creativity and how best to prepare and present your work for the world stage.

His advice and insights have been used by major networks, brands and agencies such as Apple, ABInBev, WWE, Vice, Google, Merryl Lynch, BBDO, Ogilvy, DDB, Droga5, Wieden + Kennedy, Facebook, Wavemaker, MJZ, BBC.

Nic Lobo

Account Management & Customer Lead, Cannes Lions

 Session: How to win a Lion
Time: Tuesday 23 June – 2pm AEST

Tam Al-Saad

Head of Growth, Web Profits

Session: Agile marketing: Driving growth in an age of uncertainty
Time: Tuesday 23 June – 12pm AEST

Tam is the Head of Growth at Web Profits, a Digital Growth Consultancy founded in 2006.

Starting out his career in startups, he quickly acquired experience across a range of digital channels while developing a passion for business growth. This includes developing and executing go-to-market strategies for expansion into new markets, as well as the launch of new brands and businesses.

Since joining Web Profits, Tam has established himself as a thought leader in growth marketing through his prolific content writing. Through articles, videos, eBooks, public speaking and extensive case studies, he shares his knowledge and insight to spread the word about the effectiveness of growth marketing.

As well as his focus on growing the Web Profits brand in Australia, the U.S. and South East Asia, Tam consults with clients across a wide range of industries to develop marketing strategies aimed at driving significant growth.

Tea Uglow is a writer, LGBTQ activist, and a speaker on innovation, inclusion, and digital futures.

Tea founded Creative Labs for Google in Sydney (2011) and London (2007) and focuses on projects with cultural organisations to enable artists, writers, dancers and other cultural practitioners to digitally augment or interpret their work. As a queer activist she is co-author of the proposal for a trans pride flag emoji, and authored a compilation of LGBTQ activist speeches called Loud and Proud.

Her writing includes: Loud & Proud [Quarto, 2020] and A Curiosity of Doubts [Penguin, 2016]. In 2018 she was awarded a Peabody for digital storytelling for ‘Editions at Play’ a series of digital books with Visual Editions including We Kiss the Screens [2019] & A Universe Explodes [2018].

She currently advocates for mental health and transgender awareness and mentors queer, female and other intersectional creators and writers worldwide. She likes pop-physics, neuroscience for beginners, queer twitter, and shopping.

Her pronouns are She/They.

Tea Uglow

Independent Creative Director, Google Creative Lab

 Session: Brand Accountability – it’s now time for action
Time: Thursday 25 June – 12pm AEST

Andre Ash

Director, Colour Andre

 Session: Innovation-Led Design for Problem Solving
Time: Thursday 25 June – 2pm AEST

Andre Ash is the creative problem solver at the head of international agency, Colour Andre.

In 2019 Colour Andre won awards for Augmented Reality, International Design Innovation Awards, and tradeshow booth design.

Andre has run his own business since he was 14, lectured at the Australian Academy of Design and worked in London on clients such as Unilever, Anheuser Busch, Emirates and Goodyear.

He has worked across almost every area of the design business, Finished Artist, Designer, Studio Manager, and more recently Motion Graphic Designer, 3D, Video Editing and Event Stand Design and Construction in both the real world and the virtual.

This oversight of the industry as a whole has continued to allow Andre a unique position to be able to see problem-solving from a broad sense of creativity and implementation.

Founded in 2006 in New Zealand and listed on the ASX, Xero is one of the fastest growing Software as a Service companies globally employing a world class team of around 3,000 people. Supporting the Small Business market with cloud-based software solutions, Xero leads the New Zealand, Australian, and United Kingdom markets whilst growing rapidly in the USA and Asia.

Based in Australia, Rachael is the Chief Customer Officer at Xero and a member of the Executive Leadership Team. She is responsible for global sales, marketing, communications, and customer functions. Rachael joined Xero in 2016, as the Chief People Officer and her portfolio expanded over the four years to include marketing, communications and customer experience.

Throughout her career Rachael has held leadership positions in marketing, sales and HR/Talent, predominantly in digital and technology companies including IBM, where she spent over a decade. Rachael’s current role is uniquely designed to include global sales, marketing, digital transformation and the customer experience as they are intrinsically connected and drive the rapid growth of this digital company. Rachael is responsible for ensuring world class systems, tools and processes are designed to run an effective go-to-market operating model across a matrix global to regional structure. She draws on her strategy and collaboration skills to keep the functions of the business aligned and focused on delivering to over 2 million customers. Rachael has built an excellent track record in building and growing highly engaged and effective teams, playing to their strengths, focused on customer centricity and planning for scale. Rachael strongly believes that a compelling customer experience must resonate from the inside-out and advocates for positive engagement programs to effectively mobilise the business strategy at scale. Rachael has a Masters in Applied Positive Psychology, a Masters in Business Administration, and a Bachelor of Business.

Rachael Powell

Chief Customer Officer, Xero

 Session: From CMOs to CEO
Time: Wednesday 24 June – 12pm AEST

Jenni Dill

Chief Marketing Officer, Arnott’s and Board Member, AANA

 Session: From CMOs to CEO
Time: Wednesday 24 June – 12pm AEST

Jenni is a commercially driven marketing leader with over 25 years’ experience in marketing, innovation and sales in New York, London and Australia in a range of global, regional and local roles for consumer goods powerhouses McDonald’s and PepsiCo. She is passionate about making a difference with great marketing, delivering business growth, developing incredible talent and working in exciting, fast paced dynamic businesses.

Jenni is the former Chief Marketing Officer for McDonald’s Australia and led marketing, insights, menu, merchandising, pricing and digital across the 1000 restaurant business for one of Australia’s most loved and recognised brands. At Maccas, she worked closely with licensees and agencies to deliver work that balanced the short and the long term and drove real business results.

Prior to McDonald’s, Jenni worked for PepsiCo in a variety of local, regional and global roles across both snacks and beverages portfolios. Jenni was the driving force behind the creation of Red Rock Deli, now the #2 snack brand in Australia and available in several countries.

Jenni is a board member of the Australian Association of National Advertisers (AANA) and Ad Standards, supporting advertising industry self-regulation and raising advertising standards across the industry, a judge of the Effies Awards celebrating effective advertising, a Marketing Academy Fellow and a mentor of The Marketing Academy Scholarship, Australia.

Jenni holds a Bachelor of Business Management (Marketing) from Queensland University of Technology, Brisbane, and is a graduate of the Australian Institute of Company Directors (AICD) Company Directors Course.


From the B&T team

B&T has been reporting on all things advertising, media and marketing since 1950. Our commitment to journalism moves well beyond the usual daily news cycles with in-depth premium content, visual nourishment, insightful opinion, and the guarantee of genuine thought-provoking exclusive content.

David Hovenden

Editor-in-Chief, B&T and CEO, The Misfits Media

David is a longtime publisher, ex-creative agency consultant and B&T aficionado.

He has worked in media for so many years that he’s now embarrassed to reveal the exact number. Starting off life as a journalist he’s written about everything from his passion for angling through to the latest developments in pumps, pipes and valves for the illustrious Factory Equipment News.

Desperate times call for desperate measures. A boredom with government consulting saw him become a co-owner of the Misfits Media Company in 2014. That combined with a house in Sydney Eastern Suburbs and two kids at private school means that a passion for what he does is not an option it’s a necessity. In the few hours he’s not working or acting as a taxi service for the aforementioned kids, David likes nothing better than fishing in his beloved kayak and sharpening his collection of filleting knives.

John has been a journalist for over 20 years, a career interspersed with other failed careers including law, a stint as a chef and as a failed photographer.

A specialist in men’s titles, John launched and edited FHM Australia, Zoo Weekly and was a founding editor of Men’s Health magazine – although has never once seen his abdominal muscles.

His biggest interviews include Mick Jagger, Michael Schumacher, Rolf Harris and his all-time hero, lead singer of the British guitar band Suede, Brett Anderson; all of which confirmed his professional belief that you should never interview your heroes.

John’s hobbies include wine, drinking wine, collecting wine and visiting wineries. He’s also an avid history buff, particularly the really violent parts like World War II, the Crusades or the Inquisition.

When not outrageously cheating on a golf course, John can be found slumped on the couch watching sport or yelling at his two children to eat their vegetables.

John Bastick

Editor of Online and Print, B&T

Ally Burnie

Reporter, B&T

Ally Burnie is a journalist, presenter and podcast host at B&T. She writes about all things TV (read: Karl Stefanovic), radio, out-of-home and publishing. She’s interviewed plenty of big agency bosses, but her favourite person she’s had the pleasure of interviewing is Dave Hughes. On her wish list: Hamish Blake. She’d also take Andy Lee, if she had to. In her spare time, Ally is learning how to make a decent dinner that does not involve eggs on toast.

A technology journalist and one-time Consensus IT Writers Award winner, Edward covers all things ad tech, mar tech, digital platforms and basically anything else the other journalists don’t want to cover. He recently celebrated his one-year anniversary with B&T and has grown quite fond of the whirlwind media industry. When not filing stories, Edward can be found perusing Sydney cafes in search of the perfect almond flat white.

Edward Pollitt

Reporter, B&T


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