With this year’s Cannes Lions Festival cancelled, we wanted to make sure the industry’s top Aussie and Kiwi creatives, marketers and media strategists can still experience the magic and inspiration they would have received at the Festival.
Choose your session to watch on demand.
Sponsored by: 
Creating and interpreting sound has given humans an incredibly sophisticated way to communicate, and with it, a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise what deserves our precious conscious attention was refined well before the battle for attention we all experience in the modern digital world.
In marketing, contextually and personally relevant communication has an extraordinary effect on influencing emotional memory, behaviour, and – most importantly – brand selection. Sound is also particularly powerful at anchoring implicit emotional values like trust, to what we see.
In this experiential presentation, Sam Crowther explores how sound influences behaviour, and how this can be exploited by brands through the latest in dynamic creative and personalisation for digital media, helping brands communicate the way humans do instinctively.
Executive Creative Director, A Million Ads
Sponsored by: 
In-conversation live session featuring Sir Martin Sorrell and B&T’s David Hovenden.
Editor-in-Chief, B&T and CEO, The Misfits Media
Burger King is undoubtedly the most daring brand on the planet at the moment, loved by Cannes judges and burger fans the world over. We’ll chat to the marketeer responsible for it all, global CMO Fernando Machado, on all things tech, creativity, data and why he hates ads that look like ads and why playing it safe ultimately proves costly in the end.
Global Chief Marketing Officer, Burger King
Editor of Online and Print, B&T
Sponsored by: 
As our “new normal” starts to take shape, businesses are still faced with a high level of uncertainty. This begs the question: How can marketers build effective strategies when so much remains unknown? In this session, we’ll be sharing a proven approach to marketing that drives growth while remaining adaptable to changes in the market.
Head of Growth, Web Profits
Discover what it takes to craft a winning entry for the B&T Awards, with insights from winning agency CHE Proximity and one of the Awards’ regular jury members. Get the insider’s look on the submission and judging process and stories from inside the live pitching room.
CEO, CHE Proximity and Clemenger Agency Brands
Director, Go-to-Market, Optus
GM Commercial, B&T
Featuring Australia’s leading creatives, this panel will look into how creativity can be used to build a healthy, long-term brand rather than focusing on short-termism, click-rates, and impressions. The panel will be discussing why emotional connections and brand assets are vital to building a long-term relationship with consumers, which can ultimately help brands stay relevant and top of mind in the long-run.
Group Creative Director, BMF
Creative Strategist, Facebook
Chief Creative Officer, DDB Sydney
Reporter, B&T
Sponsored by: 
Moderator Sherilyn Shackell will lead a discussion with Jenni Dill and Rachael Powell on how to develop the most powerful relationship with your CEO and on how CMOs can develop the capabilities to become a main board director and or the CEO.
Founder & Global CEO The Marketing Academy
Chief Customer Officer, Xero
Chief Marketing Officer, Arnott’s and Board Member, AANA
Sponsored by: 
Brands as diverse as Charmin to Louis Vuitton are now invested in gaming, affirming that all brands have the right to play in the space. However, gaming still represents an untapped opportunity for marketers to engage Gen Z’s. Highlighting best practices and dispelling some myths along the way, this session will illustrate ‘how to be a brand in gaming.’
Global Head, Brand Partnership Studio, Twitch
Global CEO, Branded Content Marketing Association (BCMA)
Advertising guru Peter Field last year heralded the industry’s ‘Crisis of Creativity.’ Is he correct? And in a world of personalisation and automation – could technology be the culprit? Find out more in this session with VP of Experience Marketing at Adobe, Alex Amado.
VP of Experience Marketing, Adobe
From Nike’s Colin Kaepernick campaign to Gillette’s ‘We Believe’ work. In recent years, major brands have shown consumers they’re not afraid to involve themselves in complex social issues. But there’s a difference between saying and doing. In this session we discuss what it means to be a brand in 2020 and how we as consumers can hold brands accountable to live out their beliefs.
Live interview + audience Q&A.
Independent Creative Director, Google Creative Lab
Reporter, B&T
Sponsored by: 
Trying to get clients to use interesting and innovative solutions is often like pulling teeth. Tried and tested methods always push in front of new ideas. Colour Andre’s founder will lead you through his methodology for solving problems through innovation. New thinking is the future and now more than ever is the time to find new solutions to age-old problems.
Director, Colour Andre
Live session featuring David Droga and B&T’s David Hovenden.
Founder & Creative Chairman, Droga5
A chat with two of the most influential leaders in advertising.
CEO, GroupM Global
CEO, MediaCom AUNZ
Sponsored by: 
Everything happening in 2020 means the world will never be the same again – and that’s good news, for the world and for advertising. Cindy Gallop talks to us about how adversity drives opportunity; where Cannes Lions-level creativity must be deployed today; the opportunities to make money advertising is missing out on; and how every one of us can redesign the industry, and the world, that we all want to live and work in.
Founder & CEO, MakeLoveNotPorn
Inspiring international and local speakers.
Executive Chairman, S4 Capital
Founder & Global CEO The Marketing Academy
Founder & Creative Chairman, Droga5
Global Chief Marketing Officer, Burger King
Founder & CEO, MakeLoveNotPorn
Head of Growth, Web Profits
Group Creative Director, BMF
Creative Strategist, Facebook
Chief Creative Officer, DDB Sydney and Board Member, Communications Council Australia
Director, Colour Andre
Global Head, Brand Partnership Studio, Twitch
Global CEO, Branded Content Marketing Association (BCMA)
Chief Marketing Officer, Arnott’s and Board Member, AANA
Chief Customer Officer, Xero
VP of Experience Marketing, Adobe
Independent Creative Director, Google Creative Lab
Executive Creative Director, A Million Ads
Director, Go-to-Market, Optus
CEO, CHE Proximity and Clemenger Agency Brands
For general inquiries about entering work or registering delegates for 2021, please email Delegates@canneslions.com or Entries@canneslions.com.
For information or questions about the 2020 Young Lions competition for Australia, please check the “Young Lions” tab.
For any other inquiries, please e-mail contact@canneslionsaustralia.com.au
