As the official Australian Representative to the Cannes Lions International Festival of Creativity, The Misfits are delighted to organise the annual TikTok Young Lions Competition for Australia, sponsored by AKQA and The Trade Desk.
Entries are open to teams of two young communications professionals at the start of their career.
The 2022 categories are: Media, Digital, Film, Marketing and Design. Entries cost $249 +GST.
The winners and runners up will receive the following prizes:
- Winning teams will be entered to compete in the Cannes Lions Global Competition, being held virtually from 16 May – 7 June 2022.
- Winners will also be sent to the Cannes Lions International Festival of Creativity in France from 20-24 June 2022
- Runners up will score themselves a free On-Demand Course, courtesy of tech education company General Assembly.
Participation in this competition is a hugely rewarding experience that could change a career forever!
Entries open 30 November 2021 and close on 14 March 2022 at 5pm (AEDT). To enter, you must go to the 2022 TikTok Young Lions Competition Australia entry portal and fill out the online registration form.
By registering you are confirming that you have read and agree to the 2022 TikTok Young Lions Competition Australia Official Rules.
Snapchat Young Lions Competition – Workshops
The Snapchat Young Lions workshops for all four categories are now open for registration. Learn from past winners and judges and take the opportunity to ask any questions you may have around the brief.
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Digital, presented by Snapchat – Watch now.
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Media, presented by The Trade Desk – Watch now.
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Marketing, presented by The Pinnacle Foundation –Watch now.
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Film, presented by MMAD (Musicians Making A Difference) – Watch now.
Global Young Lions Competition 2021 will be held digitally
The Competition will run over 3 weeks. 24 May – 14 June (dates and times in Central European Time for each category are shown below). Teams will be briefed live by our charity partner and have 24 hours to complete their work. They will then submit their work via a Young Lions Entry Portal. Teams work will be judged by a LIONS jury. Teams who usually present live to a jury will still be able to do so virtually.
Digital
- Wednesday, 2 June, 13:00 CET – Briefing
- Thursday, 3 June, 13:00 CET – Submission deadline
- Friday, 4 June, all day – Live judging
Media
- Monday, 7 June, 13:00 CET – Briefing
- Tuesday, 8 June, 13:00 CET – Submission deadline
- Wednesday, 9 June, all day – Live judging
Marketing
- Wednesday, 9 June, 13:00 CET – Briefing
- Thursday, 10 June, 13:00 CET – Submission deadline
- Friday, 11 June, all day – Live judging
Film
- Friday, 11 June, 13:00 CET – Briefing
- Monday, 14 June, 13:00 CET – Submission deadline
- Tuesday, 15 June, all day – Judging (teams are not required to live present)
Required on the registration form:
TikTok Young Lions Australia Competition category
Partner 1 Information (Name, company, title, e-mail, phone, date of birth)
Partner 2 Information (Name, company, title, e-mail, phone, date of birth)
The brief:
The creative brief can be downloaded once you are inside the portal.
The brief will provide all information needed to complete the project and details for each specific category will be outlined.
All responses to this brief must be uploaded on to our awards platform before 5pm (AEDT) on Monday 14 March 2022.
Category Team Criteria
Please note: Team partners do not have to be employed at the same company.
Marketing
Open to a team of two marketing professionals working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.
Who is it for?
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- Marketing managers
- Brand managers
- Category/product managers
- Client services managers
- Channel marketing managers
Film
Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies are accepted. Teams will be given 48 hours to film original footage and edit a 60-second commercial.
Who is it for?
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- Art directors
- Producers
- Film makers
- Creatives
Digital
Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.
Who is it for?
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- Social media managers
- Creative technologists
- UX designers
- Digital producers
- Digital designers
Media
Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.
Who is it for?
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- Media planners
- Media strategists
- Media buyers
- Media managers
Design
Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Design competition. Teams will be tasked with creating a design which will include a brand identity as well as visuals of how this identity would look in the real world.
Who is it for?
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- Graphic Designer
- UX Designers
- UI designers
- Digital designers
- Art Director
- Photographer
Eligibility
Entrants must currently be Australian residents or have a valid Australian work permit, participating in the industry and be 31 years old or younger.
ie. born on or after 24 June 1990.
Key Dates
14 March 2022
Deadline for submissions (entry cost $249 +GST)
14 March – 11 April 2022
First round of judging
14 April 2022
Finalists announced and notified via e-mail
3-5 May 2022
24/48 hour brief & live pitch - winners announced at cocktail party for judges & finalists
16 MAY – 7 JUNE 2022
Winners are entered in the Cannes Lions Global Competition, held virtually this year
20-24 June 2022
Cannes Lions Festival Week
Judging
All entries will be assessed by over 60 carefully selected industry experts.
Successful entrants are required to take part in a second round of judging for a non-profit where they will be briefed and have to present a response 24 hours later. The Film category finalists are given 48 hours and are not required to present live.
Winning teams will automatically be entered to compete in the Cannes Lions Global Competition, which is being held virtually from 16 May – 7 June 2022.
Finally, the winners will also be sent to the 2022 Cannes Lions International Festival of Creativity in Cannes, France from 20 – 24 June 2022. (subject to travel restrictions)
Young Lions 2021 Australia Winners and Runners Up
Cannes Young Lions 2021 Global Winners
Digital
- BRONZE: Taiwan (view entry)
- SILVER: Germany (view entry)
- GOLD: Slovenia (view entry)
Media
- BRONZE: Portugal (view entry)
- SILVER: Japan (view entry)
- GOLD: Australia (view entry)
Marketing
- BRONZE: Canada (view entry)
- SILVER: Turkey (view entry)
- GOLD: Norway (view entry)
Film
- BRONZE: United Kingdom (view entry)
- SILVER: Greece (view entry)
- GOLD: Colombia (view entry)
Design
- BRONZE: United Kingdom (view entry)
- SILVER: Brazil (view entry)
- GOLD: Ukraine (view entry)
Thanks to our wonderful sponsors
