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An update about the competition

The 2020 Cannes International Festival of Creativity has been cancelled. The annual Festival of Creativity will not take place in October as previously planned with the next edition of the Festival running June 21-25, 2021.

 

The 2020 Snapchat Young Lions Australia competition will still go ahead. This year’s winners will attend Cannes and Spikes in 2021. Our amazing judges have spent hours pouring over our 248 entries and the five finalist teams in each category have been announced. See below for the full list.

The Competition

As the official Australian Representative to the Cannes Lions International Festival of Creativity, The Misfits are delighted to organise the annual Young Lions Competition for Australia, proudly supported by Snapchat, The Trade Desk, The Real Media Collective, Stocksy and Creative Products.

 

Entries are open to teams of two young communications professionals at the start of their career.

 

The 2020 categories are: Media, Digital, Film and Marketing. Entries cost $249 +GST.

 

Winning teams will be sponsored to attend the Cannes Lions Festival 2020 to participate in the global Young Lions competitions as Team Australia.

 

They will have the opportunity to showcase their talent internationally by competing against teams from all over the world. It’s a hugely rewarding experience that could change a career forever!

 

Entries open 3 February 2020 at 10am (AEDT) and close on 13 March at 5pm (AEDT). To enter, you must go to the Snapchat Young Lions Competition Australia entry portal and fill out the online registration form.

 

By registering you are confirming that you have read and agree to the 2020 Snapchat Young Lions Competition Australia Official Rules.

Snapchat Young Lions Competition – Workshops

In 2020, we held a free workshop for each Young Lions category featuring tips and advice from past winners and  judges.

Snapchat Young Lions 2020 First Round Finalists

A group of 54 industry judges across Australia have scored and judged this year’s 248 entries. Thank you to you all who entered and judged!

Digital (sponsored by Snapchat)

  • Hannah Lawson & Jessica Sweeney, DDB Sydney (view entry)
  • Julian Hartley & Rob Gordon, BWM Dentsu (view entry)
  • Rubini Gunaratnam & Jardin Anderson, M&C Saatchi (view entry)
  • Scott Pelham & Melanie Goh, Gatecrasher Advertising (view entry)
  • Willy Maitland & Alex Kidd, Clemenger BBDO (view entry)

Media (sponsored by The Trade Desk)

  • Lauren Gibb & Jennie Gilbert, OMD (view entry)
  • Lily Nielsen & Amanda Thomsen, Wavemaker (view entry)
  • Michelle Aguirre & Vijay Samuel, Foundation (view entry)
  • Ruby Muller & Calin Barker, The Media Store (view entry)
  • Summer Treseder & John Ryan, Initiative (view entry)

Marketing (sponsored by The Real Media Collective) 

  • Alyssa Dunsford & Amy Pozzar, Menulog (view entry)
  • Annabel Brusasco & Brittany Riordan, IAG (view entry)
  • Cindy Tan & Shernese Chee, Capital Labs & Commonwealth Bank (view entry)
  • Jason Khoury & Nichole Tsiros, McDonald’s Australia (view entry)
  • Tessa Whittaker & Michael O’Donoghue, Carlton & United Breweries (view entry)

Film  

  • Isabel Evans & Ana Pareja Calvo, Fenton Stephens (view entry)
  • Jack Elliott & Lachlan Newham, Wunderman Thompson (view entry)
  • Kate Lemke & Elsie Shaw, Fancy Films (view entry)
  • Lizzie Wood & Joseph Harris, The Monkeys (view entry)
  • Matthew Moran & Andrew Torrisi, TBWA/Sydney (view entry)

The shortlisted teams will compete in the second round of the local Young Lions competition 25-27 August, in which they have just 24 hours (48 hours for Film) to form their response before pitching to a panel of judges. This will take place at Snapchat’s office in Sydney or if social distancing measures are still in place in a digital environment.

Snapchat Young Lions 2019 Winners

Digital

Media

Marketing

The winning teams will now prepare to compete at the global Young Lions at the Cannes Lions Festival 17 – 21 June, and runners up will go on to compete at Young Spikes in September.

How to enter

Subscribe to the Cannes Lions Australia newsletter to stay informed.

Required on the registration form:

Snapchat Young Lion Competition category

Partner 1 Information (Name, company, title, e-mail, phone, date of birth)

Partner 2 Information (Name, company, title, e-mail, phone, date of birth)

The brief:

The creative brief can be downloaded once you are inside the portal.

The brief will provide all information needed to complete the project and details for each specific category will be outlined.

All responses to this brief must be uploaded on to our awards platform before 5pm (AEDT) on Friday 13 March 2020.

Category Team Criteria

Please note: Team partners do not have to be employed at the same company.

Digital

Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.

  • Who is it for?

    • Social media managers
    • Creative technologists
    • UX designers
    • Digital producers
    • Digital designers

Media

Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.

  • Who is it for?

    • Media planners
    • Media strategists
    • Media buyers
    • Media managers

Marketing

Open to a team of two marketing professionals working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.

  • Who is it for?

    • Marketing managers
    • Brand managers
    • Category/product managers
    • Client services managers
    • Channel marketing managers

Film

Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies are accepted. Teams will be given 48 hours to film original footage and edit a 60-second commercial.

  • Who is it for?

    • Art directors
    • Producers
    • Film makers
    • Creatives

Eligibility

Entrants must currently be Australian residents or have a valid Australian work permit, participating in the industry and be 30 years old or younger,

ie. born on or after 21 June 1989.

Key Dates

3 February 2020

Snapchat Young Lions Competition launches

13 March 2020

Deadline for submissions (entry cost $249 +GST)

16 March – 10 April 2020

First round of judging

NEW DATE: 29 April 2020

Finalists announced and notified via e-mail

NEW DATES: 25-27 August

24 hour brief & live pitch - winners announced at cocktail party for judges & finalists

NEW DATES: 21-25 June, 2021

Cannes Lions Festival Week

Judging

All entries will be assessed by over 60 carefully selected industry experts.

 

Successful entrants are required to take part in a second round of judging for a non-profit where they will be briefed and have to present a response 24 hours later. The Film category finalists are given 48 hours and are not required to present live.

 

Winners of the second and final round will go on to represent Australia in the 67th edition of the Cannes Lions International Festival of Creativity from 21-25 June, 2021. Runners up will have the opportunity to compete at Young Spikes 2021.

Cannes Young Lions 2019 Winners

Digital

Media

Marketing

Film

Thanks to our wonderful sponsors

Contact

For information or questions about the 2020 Snapchat Young Lions Competition for Australia, please email  contact@canneslionsaustralia.com.au.

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