CYL_PresentedBY_TikTok_K

The Competition

As the official Australian Representative to the Cannes Lions International Festival of Creativity, The Misfits are delighted to organise the annual TikTok Young Lions Competition for Australia, sponsored by AKQA and The Trade Desk.

 

Entries are open to teams of two young communications professionals at the start of their career.

 

The 2022 categories are: Media, Digital, Film, Marketing and Design. Entries cost $249 +GST.

 

The winners and runners up will receive the following prizes:

 

  1. Winning teams will be entered to compete in the Cannes Lions Global Competition, being held virtually from 16 May – 7 June 2022.
  2. Winners will also be sent to the Cannes Lions International Festival of Creativity in France from 20-24 June 2022. (subject to travel restrictions)
  3. Runners up will score themselves a free On-Demand Course, courtesy of tech education company General Assembly.

 

Participation in this competition is a hugely rewarding experience that could change a career forever!

 

Entries open 30 November 2021 and close on 14 March 2022 at 5pm (AEDT). To enter, you must go to the 2022 TikTok Young Lions Competition Australia entry portal and fill out the online registration form.

 

By registering you are confirming that you have read and agree to the 2022 TikTok Young Lions Competition Australia Official Rules.

Snapchat Young Lions Competition – Workshops

The Snapchat Young Lions workshops for all four categories are now open for registration. Learn from past winners and judges and take the opportunity to ask any questions you may have around the brief.

  • Digital, presented by Snapchat – Watch now.
  • Media, presented by The Trade Desk – Watch now. 
  • Marketing, presented by The Pinnacle Foundation –Watch now. 
  • Film, presented by MMAD (Musicians Making A Difference) – Watch now.

Global Young Lions Competition 2021 will be held digitally

The Competition will run over 3 weeks. 24 May – 14 June (dates and times in Central European Time for each category are shown below). Teams will be briefed live by our charity partner and have 24 hours to complete their work.  They will then submit their work via a Young Lions Entry Portal. Teams work will be judged by a LIONS jury. Teams who usually present live to a jury will still be able to do so virtually.

Digital 

  • Wednesday, 2 June, 13:00 CET – Briefing
  • Thursday, 3 June, 13:00 CET – Submission deadline
  • Friday, 4 June, all day – Live judging

Media

  • Monday, 7 June, 13:00 CET – Briefing
  • Tuesday, 8 June, 13:00 CET – Submission deadline
  • Wednesday, 9 June, all day – Live judging

Marketing 

  • Wednesday, 9 June, 13:00 CET – Briefing
  • Thursday, 10 June, 13:00 CET – Submission deadline
  • Friday, 11 June, all day – Live judging

Film  

  • Friday, 11 June, 13:00 CET – Briefing
  • Monday, 14 June, 13:00 CET – Submission deadline
  • Tuesday, 15 June, all day – Judging (teams are not required to live present)

How to enter

Subscribe to the Cannes Lions Australia newsletter to stay informed.

Required on the registration form:

TikTok Young Lions Australia Competition category

Partner 1 Information (Name, company, title, e-mail, phone, date of birth)

Partner 2 Information (Name, company, title, e-mail, phone, date of birth)

The brief:

The creative brief can be downloaded once you are inside the portal.

The brief will provide all information needed to complete the project and details for each specific category will be outlined.

All responses to this brief must be uploaded on to our awards platform before 5pm (AEDT) on Monday 14 March 2022.

Category Team Criteria

Please note: Team partners do not have to be employed at the same company.

Marketing

Open to a team of two marketing professionals working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.
For more insight, register for the Marketing workshop

  • Who is it for?

    • Marketing managers
    • Brand managers
    • Category/product managers
    • Client services managers
    • Channel marketing managers

Film

Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies are accepted. Teams will be given 48 hours to film original footage and edit a 60-second commercial.
For more insight, register for the Film workshop

  • Who is it for?

    • Art directors
    • Producers
    • Film makers
    • Creatives

Digital

Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.
For more insight, register for the Digital workshop

  • Who is it for?

    • Social media managers
    • Creative technologists
    • UX designers
    • Digital producers
    • Digital designers

Media

Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.
For more insight, register for the Media workshop

  • Who is it for?

    • Media planners
    • Media strategists
    • Media buyers
    • Media managers

Design

Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Design competition. Teams will be tasked with creating a design which will include a brand identity as well as visuals of how this identity would look in the real world.
For more insight, register for the Design workshop

  • Who is it for?

    • Graphic Designer
    • UX Designers
    • UI designers
    • Digital designers
    • Art Director
    • Photographer

Eligibility

Entrants must currently be Australian residents or have a valid Australian work permit, participating in the industry and be 31 years old or younger.

ie. born on or after 24 June 1990.

Key Dates

14 March 2022

Deadline for submissions (entry cost $249 +GST)

14 March – 11 April 2022

First round of judging

19 April 2022

Finalists announced and notified via e-mail

3-5 May 2022

24/48 hour brief & live pitch - winners announced at cocktail party for judges & finalists

16 MAY – 7 JUNE 2022

Winners are entered in the Cannes Lions Global Competition, held virtually this year

20-24 June 2022

Cannes Lions Festival Week

Workshops

To help you put your best foot forward in submitting a winning entry, we’ve curated virtual workshop sessions for each of the five categories for 2022. You’ll receive a live run through of the brief from the client and have an opportunity to ask questions! We’ve also asked some top Young Lions judges and previous winners to come along to share their inside knowledge on what makes a winning entry. Register now to get the inside track.

 

Judging

All entries will be assessed by over 60 carefully selected industry experts.

 

Successful entrants are required to take part in a second round of judging for a non-profit where they will be briefed and have to present a response 24 hours later. The Film category finalists are given 48 hours and are not required to present live.

 

Winning teams will automatically be entered to compete in the Cannes Lions Global Competition, which is being held virtually from 16 May – 7 June 2022.

 

Finally, the winners will also be sent to the 2022 Cannes Lions International Festival of Creativity in Cannes, France from 20 – 24 June 2022. (subject to travel restrictions)

Young Lions 2021 Australia Winners and Runners Up

Digital

  • Winners: Meredith Besseling and Rachel Tucker, TBWA Sydney – see entry
  • Runners Up: Casey Henderson and Esther Parsons, Clemenger BBDO Melbourne – see entry

Media

  • Winners: Nolan Yu and Max Learmont, OMD & UnLtd – see entry
  • Runners up: Camille Gray and Joel Cant, Initiative – see entry

Marketing 

  • Winners: Mario Parussini & Emily Massy-Greene, Commonwealth Bank of Australia – see entry
  • Runners up: Dominic Carlin and Olivia Brooks, Neighbourhood – see entry

Film  

  • Winners: Lizzie Wood & Katie Kidd, The Monkeys – see entry
  • Runners up: Jack Elliott & Lachlan Newham, Wunderman Thompson – see entry

Cannes Young Lions 2021 Global Winners

Digital

Media

Marketing

Film

Design

Thanks to our wonderful sponsors

Contact

For information or questions about the 2022 TikTok Young Lions Competition for Australia, please email  contact@canneslionsaustralia.com.au.

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