The Competition

Leading media and events production company The Misfits are honoured to be named the official Australian Representative to the Cannes Lions International Festival of Creativity.


Each year, we hold a local Young Lions Competition for Australia with entries open to teams of two young advertising professionals at the start of their career.


This years winning teams were sponsored to attend the Cannes Lions Festival 17 – 21 June 2019 and participated in the global Young Lions competitions as Team Australia.


Congratulations to:

Elaine Li & Jared Wicker, DDB Sydney – DIGITAL

Cameron Roberts & Hayley Saddleton, MediaCom – MEDIA (won Bronze)

Jill Harmon & Nathan Kwok, Commonwealth Bank – MARKETING


Runners-up were sponsored to compete at the Young Spikes Competition in Singapore in September.


Congratulations to:

Rosie Double & Scott Pritchett, BWM Dentsu – DIGITAL (won Silver)

Max Learmont & Vince Usher, Ikon & Clemenger BBDO – MEDIA

Cindy Tan & Shernese Chee, Commonwealth Bank – MARKETING/INTEGRATED


Entries for the 2020 Young Lions Australia Competition will open in January 2020. Subscribe to stay informed.

Snapchat Young Lions Competition – Workshops

We held a free workshop for each Young Lions category in Sydney featuring tips from past winners.

Digital – Download the slides and transcript.

Media – Download the slides and transcript.

Marketing – Download the slides and transcript to follow.

Snapchat Young Lions 2019 1st Round Finalists

A group of 60 industry judges across Australia have scored and judged this year’s 195 entries. Thank you to you all who entered and judged!

Digital (sponsored by Snapchat)

Media (sponsored by The Trade Desk)


The shortlisted teams will compete in the second round of the local Young Lions competition on 8 May, in which they have just 24 hours to form their response before pitching to a panel of judges at Snapchat’s office in Sydney on 9 May.

Snapchat Young Lions 2019 Winners




The winning teams will now prepare to compete at the global Young Lions at the Cannes Lions Festival 17 – 21 June, and runners up will go on to compete at Young Spikes in September.

Cannes Young Lions 2019 Winners




Key Dates

27 February 2019

Snapchat Young Lions Competition launches

29 March 2019

Deadline for submissions (entry cost $249 +GST)

1 – 14 April 2019

First round of judging

18 April 2019

Finalists announced and notified via e-mail

8 - 9 May 2019

24 hour brief & live pitch - winners announced at cocktail party for judges & finalists

17 - 21 June 2019

Cannes Lions Festival Week

Thanks to our wonderful sponsors

How to enter

Entries for 2019 have now closed. Entries for 2020 will open in January 2020. Subscribe to the Cannes Lions Australia newsletter to stay informed.

Required on the registration form:

Snapchat Young Lion Competition category

Partner 1 Information (Name, company, title, e-mail, phone, date of birth)

Partner 2 Information (Name, company, title, e-mail, phone, date of birth)

The brief:

The creative brief can be downloaded once you are inside the portal.

The brief will provide all information needed to complete the project and details for each specific category will be outlined.

All responses to this brief must be uploaded on to our awards platform before 5pm (AEDT) on 29 March 2019.

Category Team Criteria

Please note: Team partners do not have to be employed at the same company.


Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.

  • Who is it for?

    • Social media managers
    • Creative technologists
    • UX designers
    • Digital producers
    • Digital designers


Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.

  • Who is it for?

    • Media planners
    • Media strategists
    • Media buyers
    • Media managers


Open to a team of two marketing professionals working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.

  • Who is it for?

    • Marketing managers
    • Brand managers
    • Category/product managers
    • Client services managers
    • Channel marketing managers


Entrants must currently be Australian residents or have a valid Australian work permit, participating in the industry and be 30 years old or younger,

ie. born on or after 21 June 1988.


All entries will be assessed by over 60 carefully selected industry experts.


Successful entrants are required to take part in a second round of judging for a non-profit where they will be briefed and have to present a response 24 hours later.


Winners of the second and final round go on to represent Australia in the 66th edition of the Cannes Lions International Festival of Creativity from 17-21 June, 2019. Runners up will have the opportunity to compete at Young Spikes in September.


For information or questions about the 2019 Snapchat Young Lions Competition for Australia, please email


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