Leading media and events production company The Misfits are honoured to be named the official Australian Representative to the Cannes Lions International Festival of Creativity.
Each year, we hold a local Young Lions Competition for Australia with entries open to teams of two young advertising professionals at the start of their career.
This years winning teams were sponsored to attend the Cannes Lions Festival 17 – 21 June 2019 and participated in the global Young Lions competitions as Team Australia.
Elaine Li & Jared Wicker, DDB Sydney – DIGITAL
Cameron Roberts & Hayley Saddleton, MediaCom – MEDIA (won Bronze)
Jill Harmon & Nathan Kwok, Commonwealth Bank – MARKETING
Runners-up will compete at the Young Spikes Competition in Singapore in September.
Rosie Double & Scott Pritchett, BWM Dentsu – DIGITAL
Max Learmont & Vince Usher, Ikon & Clemenger BBDO – MEDIA
Cindy Tan & Shernese Chee, Commonwealth Bank – MARKETING/INTEGRATED
A group of 60 industry judges across Australia have scored and judged this year’s 195 entries. Thank you to you all who entered and judged!
The shortlisted teams will compete in the second round of the local Young Lions competition on 8 May, in which they have just 24 hours to form their response before pitching to a panel of judges at Snapchat’s office in Sydney on 9 May.
The winning teams will now prepare to compete at the global Young Lions at the Cannes Lions Festival 17 – 21 June, and runners up will go on to compete at Young Spikes in September.
Snapchat Young Lions Competition launches
Deadline for submissions (entry cost $249 +GST)
First round of judging
Finalists announced and notified via e-mail
24 hour brief & live pitch - winners announced at cocktail party for judges & finalists
Cannes Lions Festival Week
Snapchat Young Lion Competition category
Partner 1 Information (Name, company, title, e-mail, phone, date of birth)
Partner 2 Information (Name, company, title, e-mail, phone, date of birth)
The creative brief can be downloaded once you are inside the portal.
The brief will provide all information needed to complete the project and details for each specific category will be outlined.
All responses to this brief must be uploaded on to our awards platform before 5pm (AEDT) on 29 March 2019.
Please note: Team partners do not have to be employed at the same company.
Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.
Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.
Open to a team of two marketing professionals working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.
ie. born on or after 21 June 1988.
All entries will be assessed by over 60 carefully selected industry experts.
Successful entrants are required to take part in a second round of judging for a non-profit where they will be briefed and have to present a response 24 hours later.
Winners of the second and final round go on to represent Australia in the 66th edition of the Cannes Lions International Festival of Creativity from 17-21 June, 2019. Runners up will have the opportunity to compete at Young Spikes in September.