As the official Australian Representative to the Cannes Lions International Festival of Creativity, The Misfits are delighted to organise the annual Young Lions Competition for Australia, proudly supported by Snapchat, The Trade Desk, The Real Media Collective and Stocksy.
Entries are open to teams of two young communications professionals at the start of their career.
The 2020 categories are: Media, Digital, Film and Marketing. Entries cost $249 +GST.
Winning teams will be sponsored to attend the Cannes Lions Festival 22-26 June 2020 to participate in the global Young Lions competitions as Team Australia.
They will have the opportunity to showcase their talent internationally by competing against teams from all over the world. It’s a hugely rewarding experience that could change a career forever!
Entries open 3 February 2020 at 10am (AEDT) and close on 13 March at 5pm (AEDT). To enter, you must go to the Snapchat Young Lions Competition Australia entry portal and fill out the online registration form.
By registering you are confirming that you have read and agree to the 2020 Snapchat Young Lions Competition Australia Official Rules.
Snapchat Young Lions Competition – Workshops
There is a free workshop for each Young Lions category featuring tips and advice from past winners and judges.
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Digital, presented by Snapchat – Tue 25 Feb, 8-9:30am, Sydney REGISTER HERE
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Media, presented by The Trade Desk – Tue 25 Feb, 4-6pm, Sydney REGISTER HERE
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Marketing, presented by The Real Media Collective – Tue 3 Mar, 8-10am, Sydney REGISTER HERE; Wed 4 Mar, 4:30-6:30pm, Melbourne REGISTER HERE
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Film – Wed 26 Feb, 8-10am, Sydney. REGISTER HERE
Snapchat Young Lions 2019 1st Round Finalists
A group of 60 industry judges across Australia have scored and judged this year’s 195 entries. Thank you to you all who entered and judged!
Digital (sponsored by Snapchat)
- Elaine Li & Jared Wicker, DDB Sydney (view entry summary)
- Lisa Down & Sammy Hall, BMF (view entry summary)
- Lucas Fowler & Jack Burton, Ogilvy (view entry summary)
- Scott Pritchett & Rosie Double, BWM Dentsu (view entry summary)
- William Halstead & Severine Flamand, McCann Sydney (view entry summary)
Media (sponsored by The Trade Desk)
- Marco Del Castillo & Rebecca Drummond, Wavemaker (view entry summary)
- Max Learmont & Vince Usher, IKON & Clemenger BBDO (view entry summary)
- Nelson Demartini & Jade Holmes, UM (view entry summary)
- Sophie Liu & Elliott Eldridge, Blue 449 (view entry summary)
- Tim Hull & Cameron Roberts, MediaCom (view entry summary)
Marketing
- Aaron Wall & Brandon Vu, Nestle Australia (view entry summary)
- Cindy Tan & Shernese Chee, Commonwealth Bank (view entry summary)
- Emily Zhao & Sagar Sheth, Commonwealth Bank (view entry summary)
- Jill Harmon & Nathan Kwok, Commonwealth Bank (view entry summary)
- Patricia Magat & Nathan Maroon, Stockland (view entry summary)
The shortlisted teams will compete in the second round of the local Young Lions competition on 8 May, in which they have just 24 hours to form their response before pitching to a panel of judges at Snapchat’s office in Sydney on 9 May.
Snapchat Young Lions 2019 Winners
Digital
- GOLD: Elaine Li & Jared Wicker, DDB Sydney (view entry summary)
- SILVER: Scott Pritchett & Rosie Double, BWM Dentsu (view entry summary)
Media
- GOLD: Cameron Roberts & Hayley Saddleton, MediaCom (view entry summary)
- SILVER: Max Learmont & Vince Usher, IKON & Clemenger BBDO (view entry summary)
Marketing
- GOLD: Jill Harmon & Nathan Kwok, Commonwealth Bank (view entry summary)
- SILVER: Cindy Tan & Shernese Chee, Commonwealth Bank (view entry summary)
The winning teams will now prepare to compete at the global Young Lions at the Cannes Lions Festival 17 – 21 June, and runners up will go on to compete at Young Spikes in September.
Required on the registration form:
Snapchat Young Lion Competition category
Partner 1 Information (Name, company, title, e-mail, phone, date of birth)
Partner 2 Information (Name, company, title, e-mail, phone, date of birth)
The brief:
The creative brief can be downloaded once you are inside the portal.
The brief will provide all information needed to complete the project and details for each specific category will be outlined.
All responses to this brief must be uploaded on to our awards platform before 5pm (AEDT) on Friday 13 March 2020.
Category Team Criteria
Please note: Team partners do not have to be employed at the same company.
Digital
Open to a team of two young professionals working in creative communications/ advertising/ digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.
Who is it for?
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- Social media managers
- Creative technologists
- UX designers
- Digital producers
- Digital designers
Media
Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.
Who is it for?
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- Media planners
- Media strategists
- Media buyers
- Media managers
Marketing
Open to a team of two marketing professionals working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.
Who is it for?
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- Marketing managers
- Brand managers
- Category/product managers
- Client services managers
- Channel marketing managers
Film
Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies are accepted. Teams will be given 48 hours to film original footage and edit a 60-second commercial.
Who is it for?
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- Art directors
- Producers
- Film makers
- Creatives
Eligibility
Entrants must currently be Australian residents or have a valid Australian work permit, participating in the industry and be 30 years old or younger,
ie. born on or after 21 June 1989.
Key Dates
3 February 2020
Snapchat Young Lions Competition launches
13 March 2020
Deadline for submissions (entry cost $249 +GST)
16 March – 10 April 2020
First round of judging
15 April 2020
Finalists announced and notified via e-mail
6 - 7 May 2019
24 hour brief & live pitch - winners announced at cocktail party for judges & finalists
22 - 26 June 2019
Cannes Lions Festival Week
Judging
All entries will be assessed by over 60 carefully selected industry experts.
Successful entrants are required to take part in a second round of judging for a non-profit where they will be briefed and have to present a response 24 hours later. The Film category finalists are given 48 hours and are not required to present live.
Winners of the second and final round go on to represent Australia in the 67th edition of the Cannes Lions International Festival of Creativity from 22-26 June, 2020. Runners up will have the opportunity to compete at Young Spikes in September.
Cannes Young Lions 2019 Winners
Digital
- BRONZE: Philippines (view entry)
- SILVER: Norway (view entry)
- GOLD: Denmark (view entry)
Media
- BRONZE: Australia (view entry)
- SILVER: South Korea (view entry)
- GOLD: Colombia (view entry)
Marketing
- BRONZE: South Korea (view entry)
- SILVER: Puerto Rico (view entry)
- GOLD: Belgium (view entry)
Film
- BRONZE: Canada (view entry)
- SILVER: Italy (view entry)
- GOLD: Ukraine (view entry)
Thanks to our wonderful sponsors
Contact
For information or questions about the 2020 Snapchat Young Lions Competition for Australia, please email contact@canneslionsaustralia.com.au.
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